Friday, September 12, 2014
Soccer star Mark Haskins joins e.tv's Sunrise morning breakfast show as new sports anchor.
Mark Haskins is the next sports anchor in a rolling door of sports anchors and morning presenters on Sunrise struggling with stability in terms of on-air talent in the show broadcast between 06:00 and 08:30 on weekdays.
Sunrise has seen a constant roll-over and churn in new faces coming and going and making it difficult for viewers to relate and to get to know and grow with the morning show.
It's not clear what the duration of Mark Haskins' contract with Sunrise is.
Given the abrupt departure of the previous sports anchors, none of whom lasted longer than a year after big fanfare announcements, Mark Haskins and Sunrise have a high bar to cross to win viewers' loyalty and trust.
"Securing the services of Mark Haskins is a great addition to the Sunrise anchor team and he brings with him a wealth of experience," says Nicholas Maphopha, Sunrise executive producer in a statement.
"He is an avid follower of anything sports and I believe that his passion not only of sports but for the country will be greatly welcomed".
Mark Haskins says "it is a daunting change of scenery but I've always enjoyed a challenge and I love pushing boundaries. e.tv and particularly the Sunrise team have made the transition a whole lot easier".
"I fully commit to anything I work on and I will be giving my very best to be relevant on this platform and make a positive difference".