Tuesday, July 8, 2014
Thanks to global roll-out, Cosmos: A Spacetime Odyssey, becomes National Geographic Channel's new most-watched TV series ever.
Cosmos: A Spacetime Odyssey has become National Geographic Channel's (DStv 181) most watched TV series ever - luring 90 million viewers worldwide - due to its global roll-out strategy employed by Fox International Channels (FIC) with greater and greater success.
Besides reaching 45 million viewers on FOX and National Geographic Channel in the United States, Cosmos: A Spacetime Odyssey attracted 90 million international viewers across its 13 episodes with presenter and astrophysicist Dr. Neil deGrasse Tyson.
The series was shown on National Geographic Channels in 180 countries and extremely close to the broadcast of episodes in the United States in what is now becoming known as "a unified international scheduling approach" where different global regions air episodes within hours, days or a week of making its debut in America.
According to National Geographic Channel Cosmos: A Spacetime Odyssey created triple digit viewership increases in primetime or total day average viewership in countries ranging from Australia, Colombia, Croatia, Italy, Korea, the Netherlands, Norway, Portugal, Spain and the United Kingdom.
"Cosmos has been a phenomenal ride for National Geographic Channels International (NGCI), establishing a new zeitgeist in television 30 years after the original series premiered," says Ward Platt, the chief executive officer of NGCI, in a statement.
"It has awakened global audiences to the wonders of the universe - and their own innate curiosity - in an inspiring way," says Ward Platt.
"Cosmos serves as a fantastic benchmark - illustrating the power of a fully integrated strategic vision, awe-inspiring content and the strengths of the FOX and National Geographic brands to create an outstanding viewing experience for audiences that repeats week after week," says Liz Dolan, the chief marketing officer of FIC and NGCI, in the statement.