Monday, July 7, 2014

SABC has a target of R25 million in advertising revenue it wants to make in the 2014/2015 financial year from SABC News.

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The SABC has an advertising revenue target of R25 million - that is the amount of money the South African public broadcaster wants to make in advertising during the current 2014/2015 financial year from its SABC News (DStv 404) 24-hour TV news channel.

"We're constantly looking at enhancing and expanding our revenue sources and new markets and developing new products for our advertisers," the SABC's acting CEO, Tian Olivier, told parliament's portfolio committee on communications on Friday.

"One such product that we developed was the SABC News channel which a few weeks after it launched started to attract advertising revenue. In the current financial year  in the corporate plan we are targeting R25 million in advertising revenue on the SABC News channel," said Tian Olivier.

Marian Shinn, a member of parliament of the Democratic Alliance (DA) and sitting on parliament's portfolio committee on communications asked the SABC what the impact has been of SABC News as a 24-hour TV news channel to attract additional revenue and new audiences.

"The SABC's marketing research report that the SABC had done said that the majority of people watching SABC news didn't know that the SABC has a 24-hour TV news channel. It's strange that you went to a lot of effort to produce this thing, and no-one knows it there," said Marian Shinn.

The SABC executives didn't answer the question.