Africa's Next Top Model on DStv's AfricaMagic was a shocking sadness, and now there's word about HiFashion Afrika.
As a TV critic I cannot help but wonder whether HiFashion Afrika - which I haven't heard anything about, nor been told, will scrape even more extreme nightmare production lows than Africa's Next Top Model or manage to be better.
HiFashion Afrika apparently had a media launch somewhere in May or June but failed to actually invite any TV critics and those covering television.
Say it with me people: Not a good start for what already creates a first impression of trash television.
HiFashion Afrika, executive produced by Faith "History" Nsa is a new reality series purportedly about fashion wannabes, giving viewers insight into the modelling biz "through the journeys of aspirant fashion wannabes as they experience a day in the life of some of Africa's most successful fashion insiders and icons" who mentor them.
Good luck. Maybe the first task can be to compile an accurate and proper press list, contact them and send them publicity information. All of the ones besides the monthlies of course which already closed their August issues - the month this thing is supposedly starting and who can't include HiFashion Afrika anymore even if they want to.
Modelling biz icons who will presumably appear in HiFashion Afrika include the likes of David Tlale, Gert-Johan Coetzee, Merwelene van der Merwe, Nick Boulton, Ephraim Molingoana and others.