Julius Malema just thoroughly trashed the SABC - on the SABC - to great delight of all in the large media and press corps attending the EFF press conference broadcast live on South African television.
During a political party press conference of the Economic Freedom Fighters (EFF), being carried live at the moment on eNCA (DStv 403) and SABC News (DStv 404) - but not ANN7 (DStv 405) although they also had a reporter there asking a question - EFF leader Julius Malema thoroughly trashed the SABC.
Julius Malema's remarks elicited joy and roaring laughter from the entire South African media and press contingent who heartily burst out in laughter.
After an eNCA reporter asked Julius Malema how the EFF will make meaningful changes in South Africa seeing as the majority ruling party, the ANC, doesn't need the EFF, Julius Malema quickly retorted with: "Don't embarrass the eNCA like that".
"If it was the SABC it's understandable".
The entire press corps with reporters from various TV channels, and journalists from newspapers and news organisations across South Africa and the world, burst out in laughter - so much so that Julius Malema had to stop talking.
Then Julius Malema, who often work in jibes directed towards certain journalists in his answers, continued blasting the SABC as everybody openly kept laughing.
"We know that there is limitation within the SABC. So we don't expect mediocrity from eNCA. But we know the SABC has such potential. So don't embarrass that institution."
The press kept laughing.
With the unified reaction and sniggering from the press corps it's become abundantly clear now that the entire South African media and press are in agreement that the South African public broadcaster has become a joke and openly recognise that the SABC is biased in its news coverage.
It's clear that South African journalists, reporters and editors revel in it when someone like a Julius Malema says publicly, and makes a public statement, about what journalists, reporters and editors are saying in their newsrooms and while they're out covering stories but won't really state publicly themselves.