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Wednesday, March 12, 2014

SABC makes paying a TV licence entertaining in a new marketing campaign.


The SABC wants people to pay their TV license and says there is now more than 10 000 places nationwide where South Africans can pay or renew their TV licenses. 

The SABC says the income from TV licences is used to produce local content and that people can make a difference by simply paying their TV licence.

"Consumers don't have to change their schedules or routines or go out of their way to find somewhere to pay and renew their TV licence," says the SABC, saying pay points are available nationwide.

The SABC is launching a new ad and marketing campaign to make it entertaining for viewers to pay their TV licence.

"Having over 10 000 nationwide outlets to pay or renewe domestic or business TV licenses, the SABC has successfully made this task more convenient than ever," says the South African public broadcaster.

"The campaign aims to offer a fresh and entertaining way to inform consumers that their entertainment ticket or TV licence is available in store", says Jacques Coetzee, the SABC's marketing manager of SABC Audience Services division. 

"The campaign also focuses on how all South Africans can make a difference to the lives of millions of their fellow citizens – simply by paying their TV licence," says Jacques Coetzee.

About the new marketing campaign says Liam Wielopolski, the executive creative director at DDB, that the ad agency opted to lead with supermarkets in the new TV commercial and in the print advertisement. 

"Being able to pay your TV licence at over 10 000 outlets means entertainment is at the store. We wanted to bring this insight to life by recreating much-loved movie moments in the store environment and enable consmers to experience the world of entertainment brought to you by paying your TV licence".