Saturday, February 22, 2014

The SABC now looking for one schedule manager across SABC1, SABC2 and SABC3.

The SABC is now looking for one schedule manager - a person who will have to have a higher qualification that the SABC's matricless acting chief operating officer (COO) Hlaudi Motsoeneng, and who will have to bring order and "alignment" to the SABC's three general entertainment TV channels which have fallen into serious disarray the past few years.

The new one schedule manager across all three TV channels, will have to have a relevant degree or diploma.The new SABC TV schedule manager will have to work at creating "optimally complimentary" programming schedules for SABC1, SABC2 and SABC3.

The three channels' schedules have seen growing overlap, redundancy and monotonous transversal repeats the past few years, where the channels are becoming more and more indistinguishable from each other - The Cosby Show on SABC3 would be on SABC1, every channel repeats each other channel's soaps, and all the movies on a channel like SABC3 would repeat on SABC1, breaking down the semblance of a unique character or channel proposition for each of the channels.

The new overall schedule manager will have to "ensure a commercially viable schedule for the channels" and compile the schedules in alignment with what each channel's target audience is supposed to be - something which has become watered down at the SABC over the past half a decade.

The new scheduling manager will have to "monitor audience patterns and their competitive environment to plan and develop schedules that willoptimise the channels' competitive stance and increase audience share and revenue" for the SABC.

It will also be this person's responsibility to ensure that the scheduling and broadcasting schedule and programme acceptance departments function productively and effectively - no placing of shows on the schedule if "the tapes haven't yet arrived because the SABC didn't sign the contract in time or lost the contract".