Wednesday, February 12, 2014
Sophia Zhang appointed as the new CEO of On Digital Media (ODM)'s StarSat; interim CEO Eddie Mbalo to remain until business rescue is done.
China's pay-TV operator StarTimes has appointed Sophia Zhang as the new CEO of South Africa's pay-TV operator On Digital Media (ODM) which runs the StarSat (formerly TopTV) service.
The Chinese StarTimes, operational in several African countries, came to the aid of the struggling ODM in 2013 as its new financial backer after the Woodmead based company filed for business rescue last year.
One of the requirements of StarTimes - if its bid for a capital injection waa approved, whereby it would acquire a stake in ODM - had been that it would replace ODM's CEO with its own CEO from within StarTimes' executive ranks.
Sophia Zhang now becomes ODM's third CEO.
She takes over from interim CEO Eddie Mbalo, who took over from the founding CEO Vino Govender.
ODM tells TV with Thinus that "StarTimes has named Sophia Zhang as ODM's new CEO, although interim CEO Eddie Mbalo will continue to serve alongside Sophia Zhang until the business rescue process has been concluded, or until there has been significant progress towards its implementation".
Sophia Zhang has experience of the TV market and pay-TV in Africa - she will head up ODM after she looked after StarTimes in Africa as the CEO of the NTA-Star TV Network in Nigeria.
StarSat, which launched as TopTV in May 2010, currently has just over 100 000 subscribers.