At the SABC the incompetence never ceases (to amaze): The South African public broadcaster has just decided to broadcast this year's South African Sports Awards 2013 on SABC1 whilst showing at exactly the same time The 6th Crown Gospel Music Awards 2013 on SABC2.
It defies belief but that is what the SABC is choosing to do - to split it own available audience by placing and creating duelling awards shows blocks on the same date, at the same time.
The SABC is itself ensuring that the maximum possible audience which the South African Sports Awards 2013 could have gotten, and the maximum possible audience The 6th Crown Gospel Music Awards 2013 could have gotten, go head to head for a combined smaller viewership on the night, compared to if the two awards ceremonies were broadcast on different evenings.
Both the South African Sports Awards 2013 and The 6th Crown Gospel Music Awards 2013 will be now be shown on Sunday 17 November between 20:00 and 22:00 - on SABC1 and SABC2 respectively.
The SABC is in fact also sponsoring both awards shows. It means the SABC is financially invested in both awards ceremonies, but not maximising the overall capital input and the maximum possible return on each individual "investment" its making in the sponsorship of each show.
With the high overlap in demo's and interest, the SABC is forcing viewers in the LSM bracket the channels cater to, to choose either the one or the other, as opposed to scheduling them on different nights and maximising individual viewership for each show.
Both the South African Sports Awards 2013 on SABC1 and the The 6th Crown Gospel Music Awards 2013 take place on Sunday 17 November and the SABC has opted to broadcast both awards shows delayed live.
It is something the SABC has now proved it isn't able to pull off anymore with any semblance of professionalism or of passing standard broadcasting production values - and that's just doing one live awards show at a time.
How the SABC will fare and cope doing two awards shows, both produced delayed live, is anyone's guess.
The SABC is not just splitting the audience, the audience might very well be splitting with laugher as in previous years, gazing wide-eyed at the incredible on-air snafu's and bad production values.
