Saturday, April 20, 2013
Eco Fashion on Fashion One starting its 2nd season on 22 April; will include South African designers creating eco-friendly products.
Viewers will see indigenous fabrics, grass reed mats, cloth scraps and hand made beads made from dirt and even discarded taxi upholstery which are all used by a new set of designer brands which will be shown in the second season of Eco Fashion.
South African designers will be included in the new second season, alongside those from the Phillipones, Cambodia, Hong Kong, Germany and the USA as viewers get a glimpse into these designers' studios. They will show their eco-friendly products from conception to completion.
"Not only are the materials and production process used sustainable, these products are made by the local people, thus creating livelihood to the communities in the region," says Eco Fashion.
"After we aired the first season, we were overwhelmed by the response we got from both the viewers and the industry, requesting more eco-labels to be featured in the show," says Ashley Jordan, Fashion One CEO. "This series is not just about the brand or the product, it's about the people and the visionaries that create them."