There was not a single word from e.tv to South Africa's press that a new season of Late Nite News with Loyiso Gola is returning to South African TV screens or any alert of the show starting or when.
e.tv didn't respond to a media enquiry made about the new 6th season of LNN with Loyiso Gola and a request for any information about the show.
Interestingly e.tv didn't issue a single word of information or the smallest bit of programming information, or any announcement, publicity photography, neither a programming alert nor any advisories to TV writers and South African TV critics about the new SportsNation programme which recently started on eNCA, or M&S which started this week on the eNCA.
Perhaps eNCA programming and the channel's weekly magazine shows (which all have episode synopsis and weekly programming teasers available but which are never communicated) are deemed so unwatchable by e.tv executives that press can't be bothered to be told on a weekly basis what the line-up is of shows such as ScreenTime with Nicky Greenwall, Tech Report, Maggs on Media, The Justice Factor, LNN with Loyiso Gola, Africa 360 and Judge for yourself with Dennis Davis.
Or perhaps the people responsible to communicate the weekly line-ups of these shows to South Africa's press covering television simply can't be bothered or care to set up some system to do so, and then consistently do it.
The loss is that of e.tv and the eNCA. Viewers tune in when they know what's going to show, or see or read something in their interest when there is a guest or a topic seen or covered in a show. If they don't know, they make no appointment or reminder to watch.
It's not difficult and part of the basic and expected corporate communication and publicity service of any TV channel to communicate this most basic of television currency - what you're going to show - but for some reason for the eNCA it just never happens.
Meanwhile the ever-brilliant LNN with Loyiso Gola which deserves to be a fixed weekly show all-year round, kicks off its 6th season tonight on the eNCA at 21:30 with weekly repeats on Thursdays at 12:30, Fridays at 21:00 and Saturdays at 16:30.
