TopTV has started broadcasting TV commercials in which married people are encouraged to have affairs because "life is short".
The struggling pay-TV operator, currently in business rescue, wanted to launch a porn bouquet a year ago. Massive public uproar followed which massively damaged the pay-TV platform's brand and image after it originally said at launch that it will be a "family friendly" business.
TopTV failed to make it's case since the operator failed to show at its own public hearing for the bouquet application, and the Independent Communications Authority of South Africa (Icasa) denied TopTV's application.
Now the "family friendly" pay-TV operator is showing "adultery advertisements" in which a woman and man undress, climb into bed, kiss and then tells viewers: "This couple is married. But not to each other."
The ad on TopTV then says: "Life is short. Have an affair".
The company who wants to help married people have affairs, says in a press statement the 40 second "adultery advertisements" was first shown since mid-October on TopTV after other South African broadcasters have simply refused to show it.
"TopTV is the only broadcaster that sold advertising space" for their controversial TV commercial says the company in a statement.
The company says in the statement "we are thrilled with the air time we have on TopTV."
I've asked TopTV if the pay-TV operator has any comment, response or statement regarding why TopTV decided to broadcast the TV commercials, and will bring that response the moment there is any, if there is any.
