On 13 November MultiChoice is discontinuing VH1 (DStv 323) and replacing it with VH1 Classic on the same channel.
Two years ago DStv experimented as part of subscriber consumer research with making VH1 Classic accessible as a TV channel to subscribers. MultiChoice then said the channel wasn't feasible and a good fit. MultiChoice said VH1 Classic "didn't test well".
Now VH1 Classic is considered a better fit on the DStv bouquet than VH1, despite not having tested well, two years ago. MultiChoice now clearly believes that VH1 Classic is a better channel or a better fit to its overall bouquet.
