Friday, June 22, 2012

BREAKING. DStv lifts its self-imposed 'suspension' of Nando's Diversity anti-zenophobia TV commercial after TopTV started showing it yesterday.

MultiChoice's DStv has lifted its self-imposed suspension of Nando's ''Diversity" anti-xenophobia ad after Nando's took its money and its TV commercial to On Digital Media (ODM) earlier this week.

TopTV was willing to broad the TV advert on multiple TV channels and started doing so from yesterday.

MultiChoice yanked Nando's TV commercial off the air three weeks ago, a few days after the SABC refused to broadcast it. then also declined Nando's ad and the chicken franchise's money.

Now DStv is willing to take Nando's money again after TopTV started broadcasting the Nando's ad since yesterday over multiple TV channels on their pay TV platform.

DStv announced that it has "lifted its suspension" of Nando's TV commercial which is now called "hyperbole and harmless parody". "We will reinstate the flighting of the commercial shortly," says Chris Hitchings, the CEO of DStv Media Sales, MultiChoice's advertising arm for DStv and M-Net, in a statement.

Civil society and public pressure groups blasted South Africa's broadcasters and DStv three weeks ago for its self-imposed sensorship of the Nando's ad.