The SABC announced that the South African public broadcaster has acquired the free-to-air broadcasting rights for the 2012 Olympic Games in London and will be using all 11 official languages during portions of different event coverage during the globalsport event.
The SABC's announcement follows SuperSport which tied upthe pay TV broadcasting rights to the 2012 London Olympics last year - I broke the news RIGHT HERE in December. The SABC will be using its 3 TV channels - but primarily SABC2 - as well as radio stations - but primarily Radio 2000 for Olympic Games coverage.
The SABC's Olympic Games coverage will stretch from 27 July until 12 August. SABC2 will start a new countdown show, Countdown to London 2012 every Sunday at 13:30 and also use the youthcentric afternoon slot Henctic Nine 9 on weekdays at 16:00 for additional Olympic Games coverage.
"The SABC has gained immense experience in covering sporting events of this magnitude following our successful coverage of the 2008 Olympics in beijing, the 2010 Fifa World Cup which was held on home ground as well as the 2011 IRB Rugby World Cup," says Kaizer Kganyago, SABC spokesperson.
"As a public broadcaster we are pleased that we have managed to secure the broadcasting rights for the 2012 London Olympics as we serve the needs of sports loving fans in our country. Viewers and listeners can expect exciting coverage from the broadcaster, complimented by world-class on-air talent, which will bring the games live into their homes."