Monday, March 19, 2012

WHERE THE WILD THINGS ARE. M-Net again trying to make The Wild more popular as it returns to Mzansi Magic for a second time in April.


M-Net is making yet another attempt at making its soap The Wild more popular with the soap which will ''reboot'' with a rebroadcast right from the beginning on Mzansi Magic (DStv 107) from Monday 2 April at 20:00 more than a year after it started on M-Net (DStv 101).

Last year M-Net started simulcasting The Wild on Mzansi Magic after a few months, making The Wild available for a wider audience since the timeslot fell inside Mzansi Magic's open time unencoded timeslot on the DStv Compact bouquet. The just as unannounced as it began, The Wild again was yanked from the Mzansi Magic schedule.

A few months ago I asked M-Net why The Wild was suddenly missing from Mzansi Magic. I was asked to please wait for an answer which never came. But I suspected the show has gone away to come back for a pairing with the new telenovela Inkaba.

Now suddenly The Wild will be back and I was right. What I didn't anticipate is that The Wild would be restarting from the beginning instead of current same day episodes as seen on M-Net. It means that the viewership won't be able to be tallied together like before to give The Wild a bigger combined viewership number since it will be different episodes seen daily on both channels.

''We have seen the show gain a loyal and substantial audience during its run on M-Net and are excited that DStv Compact subscribers can now also have access to this phenomenal production,'' says Lebone Maema, Mzansi Magic's channel head.