Thursday, March 8, 2012

e.tv's soap Scandal! to celebrate the broadcast of its 1 500th episode next Thursday as the show charts a new creative direction.


Scandal!, e.tv's weekday soap which the free-to-air commercial broadcaster slowly nurtured to hit status with over 2 million viewers now tuning in daily, will broadcast its 1 500th episode on Thursday 15 March.

The production is also going through a transition phase behind the scenes where Loyiso Maqoma recently joined as the new Scandal! head writer with the reknowned Ilse van Hemert stepping in as the new series producer. Together they've been branstorming new creative directions for the characters the past month.

''We are creating a future for each character in Scandal! that is as real and believable as it is surprising and explosive,'' says Ilse van Hemert whose Monday to Thursday primetime soap duels in South Africa's over subscribed TV soap market against formidable competition such as SABC1's Generations, SABC2's 7de Laan and Muvhango, SABC3's Isidingo and a group of smaller soaps who all collectively grabs a sizeable chunk of the country's primetime viewership each night.

''Viewers can expect the unexpected from the likes of Shakira, Donna, Daniel, Morongwe and Tino, with some being taken to the brink of destruction and others to the pinnacle of triumph,'' she says.