Monday, January 23, 2012

SOLD DOWN THE RIVER. M-Net gets The River but inexplicably goes and dumps the Steven Spielberg produced show on M-Net Series.



Apparently this is what you do when you're M-Net; when you've secured the broadcasting rights to a buzz-worthy new show; and when you buy a new TV series executive produced by Steven Spielberg that looks like it's going to be great: You take it and you go dump it on M-Net Series (DStv 110) - which is what M-Net is doing with The River starting on 21 February.

The River that starts on 7 February in America will start on M-Net Series on Tuesday 21 February at 20:30. M-Net is allocating The River to M-Net Series because the M-Net channel (DStv 101) only wants to show high quality fare like Wipeout, America's Got Talent, The Talk and The Wild.

In The River Dr Emmet Cole, a respected explorer vanished six months ago in the Amazon. A new clue turns up and his son goes to look for his father, with a documentary film maker going along to record it all with a mix of old friend and a new crew. Then they discover terrible things...

The River, if you look at the trailer, is clearly downmarket trash, something which might be cancelled soon after it starts, something which nobody will want to watch in glorious high definition (HD), something that has a narrative unlike mindless reali-trash, something that has actual acting and a big overarching mystery as well as something ... scary. Clearly not good enough for M-Net.

Yes. It used to be that M-Net subscribers of the used-to-be-awesome M-Net channel got the best shows on a premium television channel. Now it's more MasterChef and more Celebrity Apprentice. Lets rather dump a fantastic looking TV drama on M-Net Series as a lead-out from Ellen.


ALSO READ: Nothing but a big bully: the absolutely disgusting way in which M-Net treats Glee, now shunting the show to M-Net Series!
ALSO READ: Glee! Once Upon a Time! The River! Ringer! What THE HELL is M-Net and M-Net Series thinking?? Seriously.
ALSO READ: M-Net gets Once Upon a Time ... but relegates the new TV show with the biggest viewership in America to M-Net Series ... on a Saturday!