SABC NOW WANTS MONEY FOR 'MUST CARRY'

Monday, January 30, 2012

ESPN will have Super Bowl XLVI live and exclusive for South African viewers on 6 February - but without the hot commercials.


ESPN (DStv 230) will have the biggest single, annual TV viewing event in America, the Super Bowl, live and exclusive for South African TV viewers very early in the morning of Monday 6 February from 01:00 to 05:00 - but it won't include any of the iconic buzz-worthy and wanna-see TV commercials.

Super Bowl XLVI will be repeated on ESPN for South Africa later the same day at 09:00 and again at 19:00 (South African time).

ESPN will have live coverage as the New England Patriots and New York Giants meet at Super Bowl XLVI in Indianapolis with both quarterbacks, Eli Manning and Tom Brady both back to face each other again this year.

Madonna will be the performer at the Super Bowl halftime show and the former American Idol winner Kelly Clarkson will sing America's national anthem.

ESPN says South African viewers will however not be able to see the much-hyped commercials for the game which sold out by November last year at an average price of $3,5 million per 30 second ad - commercials that's so funny, creative and special that viewers actually want to see them all.