Monday, November 14, 2011
SPECIAL REPORT. Why 2012 will be a Titanic year for television in drama and documentaries (oh, and at the movies in 3D).
But I thought the old lady dropped it into the ocean in the end?
Yes. She did Britney, she did.
2012 will be a Titanic year for television (as well as at the movies), more specifically April 2012. Although none of these are really secrets, I'm putting all of the disparate facts together as market intelligence for the advertising executive, the rival channel TV scheduler, the commercial creative and as an appetiser for the the TV viewer.
It will be the 100th anniversary of the launch, maiden voyage - and yes, the sinking - of the Titanic in April 2012 and broadcasters, satellite channels and your movie cinema will be going big with all things Titanic.
Last month I told RIGHT HERE about the special Titanic documentary that Discovery is working on and which will presumably be shown on Discovery (DStv 120) during April 2012. Get ready for various older movie versions of the Titanic story to be added to channel line-ups from TCM to even channels specialising in later movie releases.
Of course the biggest money maker of them all, James Cameron's Titanic from 1997 is getting a release which should also most probably happen in April - and it will be in 3D.
There is also Titanic, a brand-new TV series - the first since the 1996 TV mini-series which saw the fatal ship on the small screen. This British-Canadian-Hungarian tri-production which will start in Britain in April 2012 and which will surely be seen in South Africa (my guess: M-Net) as well as around the world, is already being described as ''epic television'' and as the ''global television event of 2012''.
Titanic has already been sold to 57 countries around the world. Titanic, produced by ITV Studios, will focus on four separate, yet intertwined stories following different characters onboard the ship. There's 4 episodes (two of which are 90 minutes long).
Channels such as Discovery Science, National Geographic, History and others will surely be digging deep into their libraries for Titanic content (of which they have lots) and will probably supplement library titles with new Titanic documentaries. A few of the global news channels should also be marking the anniversary with headline stories and news features but also their own documentaries.
Since Titanic will be at theatres in 3D in April, the usual phalanx of entertainment news shows will gravitate towards covering the movie and its stars, it's global reach and impact, where the stars are now, and the new Titanic special effects on channels ranging from E! Entertainment to Star! and shows ranging from Showbiz Tonight to The Showbiz Report.
All together it makes seeing Titanic in April on a screen near you as inescapable as the unsinkable Molly Brown.