Monday, October 31, 2011

BREAKING. M-Net wins big at the sixth annual PromaxBDA Africa Awards with Monarchy making M-Net Movies 1 HD a major winner.

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M-Net won big at the sixth annual PromaxBDA Africa Awards that took place on Friday night as part of the PromaxBDA Africa Conference at the Sandton Convention Centre, scooping the lion's share of awards for promos for its channels that include M-Net, M-Net Movies 1 HD, M-Net Movies 2 HD, Vuzu and music channel mk.

M-Net Movies 1 HD was the major winner of the night - thanks to design company Monarchy - with M-Net Movies 1 HD scooping a massive 7 Silver Muse awards - including silver for channel brand of the year. [Please see the UPDATE at the end of this story.] M-Net Movies 1 HD also scooped 4 Gold Muse awards in total and bagged both the Silver Muse and the Golden Muse in the best on-air ident design category.

SABC2 won a silver and SuperSport a gold for best sport promos - both for the Rugby World Cup 2011, while Monarchy also bagged a gold for M-Net's soap The Wild for best programme title sequence design. Monarchy got another gold in the category for promo directing, also for The Wild.

Nonhle Goes to Hollywood won an award too - yes, in this universe. Birthmark grabbed silver in the category for best entertainment promo. won a silver in the category ''something for nothing'' for a weather promo, while community TV station, Tshwane Television won gold in the category for its ''I am Tshwane Television promo''. also won silver in the category for best news and current affairs promo for the eNews Channel, while DStv scooped the gold in this category for its ''A Right Royal Wedding on DStv'' promo. BBC Worldwide won a silver for best kids promo for the CBeebies channel and The Walt Disney Company won a gold in this category for ''Close Encounters of the Ferb Kind''.

Monarchy won silver for M-Net Movies 1 HD in the category for best television image campaign, while BBC Worldwide got the gold for BBC Lifestyle.

UPDATE Wednesday 2 November 2011 21:00 - I've just been made aware that M-Net, as in the M-Net channel (DStv 101) is actually a bigger winner than M-Net Movies 1 HD if the total number of awards won by the M-Net channel are added together.

I have now gone back to my document to count the individual wins for the M-Net channel compared to M-Net Movies 1 HD, and it's indeed the case that M-Net in total wins, got more than M-Net Movies 1 HD. It's still as I said, a big win for M-Net (the broadcaster) at the PromaxBDA Africa awards. M-Net (referring to the channel, not the broadcaster) scooped 4 Gold Muse awards by Orijin, and 4 Gold Awards by Clearwater, plus the ones Monarchy won for M-Net's The Wild.

Orijin also won 4 Silver Muse awards for M-Net, Clearwater got 12 Silver Muse awards for M-Net, and there's the Gold Muse award for the excellent Firefly promo that was won by Ogilvy/Black Ginger/Shy the Sun which is also M-Net's promo.