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I can exclusively break the news that SABC3 has acquired the broadcasting rights to the new popular reality show The Voice with judges Christina Aguilera, Adam Levine, Cee Lo Green and cccc, and exclusively reveal that the The Voice will start on SABC3 on Wednesday 5 October at 20:00. There will be 18 episodes for the season for South Africa.
What sets The Voice apart - which turned into a surprise viewership success in America where it started in April - is the blind audition process. Contestants sing in front (or actually behind the backs of their robo-chairs) of the judges, and the contestants are then put through solely based on their voice.
''This is a very big get for the broadcaster,'' says an insider of The Voice. ''It will be the big show SABC3 is planning for October.''
''It's a great show and hopefully viewers will love it,'' says another source. ''SABC3 already has the best reality shows like the American Survivor and The Amazing Race and viewers will likewise hopefully fall in love with the The Voice as well.''
