Wednesday, April 20, 2011

BREAKING. SABC sees its planned new 24 hour news channel as a key driver of the public broadcaster's turnaround strategy.

You're reading it here first.

The SABC sees its proposed new 24 hour news channel on MultiChoice's DStv, covering just South African news as opposed to the world with SABC News International previously, as a key driver of the beleaguered public broadcaster's turnaround strategy.

The new 24 hour news channel that the SABC wanted to launch on 1 April 2011 (as I broke the news RIGHT HERE in early February) - had its starting date confirmed this afternoon by a promotional video clip about the news channel that was played in parliament today that showed 1 April 2011 as it's now come-and-gone starting date. The new 24 hour news channel that the SABC wants to start on MultiChoice as a satellite channel but as part of the public bouquet, will replace the SABC News International channel that's no longer broadcasting as a stand-alone TV channel.

The 24 hour news channel will eventually become one of the free additional digital channels that the SABC broadcast after the switch-over to digital terrestrial television (DTT). ''When we've been talking about a 24 news channel,'' the SABC's acting group CEO Robin Nicholson said in parliament, ''it really is the repositioning of SABC News into the digital age.''