Tuesday, December 21, 2010
According to latest TV audience research, Zee TV that started broadcasting in Africa in 1996, manages 106 000 viewers over a 7 day period. It thereby secures the number one position in viewership under the Indian TV channels available in South Africa. B4U Movies follows in second place with 87 000 viewers over a week, SET Asia with 64 000, Saffron TV with 61 000, Sun TV with 44 000 and Sony Max rounding out the top five with 30 000 viewers.
"It comes as no surprise that we have been ranked number one in South Africa,'' says Bharat Ranga, Zee international's chief operating officer. ''I am confident that we will continue to rule the roost given the immense support that we get from South Asians all over the world."
Zee TV launched a sister channel, Zee Cinema (TopTV 121) as part of On Digital Media's (ODM) initial channel line-up in May. No South African viewership figures are yet available for TopTV channels, although audience measurement of TopTV channels should start early in 2011.