Wednesday, October 27, 2010

BREAKING. Oprah Winfrey Network reveals a brand-new logo for her OWN TV channel.

Oprah Winfrey's Oprah Winfrey Network - or OWN as it will be known - just unveiled a brand-new channel logo. OWN will be launching early next year in America and Canada.

The new OWN logo replaces the previously used OWN logos. The new bold capital letters in orange-yellow, lime-green and violet-purple invoke a sense of kids' play blocks, whereas the earlier OWN logos seemed more organic, softer and less impersonal. OWN is set to launch in America on January 1, 2011.

Of course I broke the new RIGHT HERE earlier this month that MultiChoice was looking at adding OWN, but have decided against it for now. ''We'd like OWN to sit for at least six to eight months so that we can see,'' Aletta Alberts, MultiChoice's general manager for content told me when I asked about OWN. ''I think the big thing about OWN is an expectation that you're going to see a lot of Oprah. And at this stage, not.''