Thursday, July 15, 2010
Channel exec ''thrilled with the impact of Vuzu'' as the relaunched youth entertainment channel on DStv turns one.
At a viewership data analysis session this morning that was done by DStv-i to South Africa's ad agencies there were interesting titbits on how a show like The Vampire Diaries on Vuzu has grown its audience by 56% - a show called ''a sure bet'' by the person doing the presentation. (Helping of course is also Vuzu that was added as a channel on the DStv Compact bouquet recently and DStv Compact almost touching the million mark for subscribers, meaning that Vuzu is available is many, many more homes.)
''We're thrilled with the impact Vuzu has had in the space of a year,'' says Yolisa Phahle, M-Net's channel director for special interest. ''From the beginning we aimed to create a youth channel that combined South African and international programming. We also focused on being able to operate in the digital space to allow for interaction between viewers and the channel. Vuzu's managed to do that and has become a TV lifestyle brand that represents an audience who are proud of their past, and optimistic about the future of the South African entertainment industry.''
Another titbit: famous Vuzu face Nonhle Thema is working on a new reality show for the channel.