Friday, April 30, 2010
You're seeing it here first.
Top One (TopTV 150) is the premium entertainment TV channel of TopTV. Top One will be on the satellite pay TV broadcaster's bouquet from tomorrow when On Digital Media (ODM)'s subscription TV service starts in South Africa.
I can exclusively give you the very first look at Top One and how this TV channel will look. What I've recorded is what the TV industry refers to as an ''ident'' - that moving bit of video on your television that captures or show the logo, brand or name of a TV channel or show.
The Top One TV channel ident (sorry no sound yet, it was looping silently on a flat screen television in the back of a TopTV press conference where I pounced on it) shows a magnificent splashing of colours in multi-coloured paint. The Top One ident incorporates several cyclical themes and shapes. Top One as a channel logo is literally built out of bright splashes of colour (in somewhat slow-motion).