BREAKING. New morning show for SABC3, shows for men, major overhaul and new sets for Isidingo!

You're reading it here first. SABC3 has lost the most advertising income of the three SABC TV channels -  no surprise them that the channel is in major overhaul for 2010 with major programming structural changes.

That includes SABC3 launching a BRAND NEW MORNING SHOW,
a new PROGRAMMING BLOCK AIMED AT MEN on Sundays,
and a MAJOR OVERHAUL for ISIDINGO, it's flagship soapie with ''more exciting storylines'' and revamped sets.
Of course 3Talk with Noeleen is getting revamped as well, adding interactive elements and a live studio audience.

All of these changes will happen in 2010 as the channel try to retain and regain market share in terms of viewership and ad revenue. SABC3 promises to launch what it calls ''fresher series'', and to remain the home ''of premium international dramas'' whilst continuing with shows ''that have proven successful''.