A bit more on e.tv and MultiChoice's new e Africa syndicated TV channel for the rest of the continent.

Yesterday I told you RIGHT HERE about the new e Africa (DStv 144) channel that started broadcasting in 46 countries in Africa outside of South Africa and is basically a syndicated Pan-African version of South Africa's e.tv channel. Now I have more.

''We have witnessed the growth and popularity of channels made in Africa for Africa over the last few years, and we have responded by substantially increasing our investment in supporting these channels in Africa,'' says Collins Khumalo, president of MultiChoice Africa in a press statement that I obtained today. ''I believe that e.tv's Africa addition to DStv will add even more value to our subscribers.''

e.tv Africa will be available on the DStv Premium, DStv Compact Plus, DStv Compact, DStv Family and DStv Access bouquets that MultiChoice has available in the rest of Africa. e Africa is broadcasting for 24 hours a day.

e Africa channel added by e.tv and MultiChoice for 46 countries on the African continent.

e.tv and MultiChoice has added the e Africa channel on channel 144 on DStv to 46 countries across the African continent. e Africa is pan-African version of South Africa's e.tv channel and will include wrestling, local South African soaps like Rhythm City, Scandal and Backstage as well as music magazine shows, kids shows, movies and Afro-centric news.

''e Africa has been received enthusiastically across the continent where e.tv programming is popular,'' says Marcel Golding, e.tv's group CEO who says that the expansion forms part of e.tv's broader strategy to provide entertainment produced on the continent to countries outside of South Africa.

The e Africa channel will broadcast two half hour eNews Africa bulletins daily at 18:00 and 19:00 CAT with a slant on African news.

ALSO READ: Bronwyn Keene-Young, e.tv COO: ''Our ultimate objective is to have a Pan-African footprint.''