MultiChoice's DStv Media Sales now sells AMC Networks International's CBS Justice and CBS Reality channels.

by Thinus Ferreira

MultiChoice's DStv Media Sales has now also taken over selling of advertising inventory on AMC Networks International's CBS Justice and CBS Reality channels.

DStv Media Sales says that it's now "the new commercial home" of CBS Justice and CBS Reality with  CBS Justice (DStv Channel 170) already available for commercial opportunities and CBS Reality becoming available from 1 August 2023.

MultiChoice makes CBS Justice available to DStv Premium and DStv Compact Plus subscribers, while CBS Reality extends down to the DStv Access package.

"We are excited to showcase the international factual content line-up coming to CBS Reality, availing opportunities for advertisers to connect with engaged audiences," says Piwe Motshegoa, head of sales, general entertainment at DStv Media Sales, in a press release.

"The channel brings compelling real-life documentaries and series all day, every day. Audiences can look forward to new exclusives such as Close Calls on Camera in August as well as the timeless classic favourite, Judge Judy, an ever-green environment for advertisers."

According to DStv Media Sales, CBS Justice "continues to deliver riveting expert-led true crime programmes to DStv audiences".

"The channel has invested in fresh, thrilling content coming to screens in August and September such as The Fatal Attraction Murder, and Killers: Caught on Camera. In the latter part of the year, Bloodline Detectives returns for a fourth season of crimes solved by the expertise of genealogists and the latest forensic technology."

"Advertisers will be able to explore various media opportunities and bundle packaging on AMC networks channels and beyond, giving brands optimum mileage for spend."

MultiChoice's DStv Media Sales to take over the ad sales booking of all 8 of Discovery Inc.'s TV channels from September 2021.

by Thinus Ferreira

DStv Media Sales, the sales arm of MultiChoice, is taking over the commercial ad repping of all of the Discovery Inc. TV channels on DStv from September 2021.

DStv Media Sales has already been representing Discovery Inc.'s three channels of HGTV, Food Network and the Travel Channel, and is now adding the Discovery Channel (DStv 121), TLC (DStv 172), ID Investigation Discovery (DStv 171), Discovery Family (DStv 136) and Real Time (DStv 155).

From September DStv Media Sales will now be repping all 8 of the current Discovery Inc. TV channels and will handle all ad sales bookings across Discovery's network of channels.

"We are excited about the opportunity this presents for our business," says Fahmeeda Cassim Surtee, DStv Media Sales CEO.

"The addition of more channels offers us bigger audiences and the ability to aggregate more commercial opportunities for the market, this in line with our strategy of simplifying the media buy for the market."

Piwe Motshegoa, DStv Media Sales head of sales general entertainment, says "We are looking forward to creating tactical opportunities for clients wanting to be a part of all the great content across the Discovery portfolio of channels.

MultiChoice's DStv Media Sales takes over from Mediamark to sell ad space for WarnerMedia's Cartoon Network, Boomerang and TNT channels.

by Thinus Ferreira

MultiChoice's ad sales division DStv Media Sales will now be selling commercial airtime across some of WarnerMedia's TV channels on DStv directly with Mediamark that is no longer selling advertising space for WarnerMedia's Cartoon Network, Boomerang or TNT channels from 1 July.

WarnerMedia runs channels like Cartoon Network, Boomerang, CNN International and TNT on MultiChoice's DStv satellite pay-TV platform with DStv Media Sales that has now taken over from Mediamark to sell Cape Town TV (CTV) and WarnerMedia's Cartoon Network, Boomerang and TNT.

"The performance of our multiplex, and the variety of our audience profiles, will give advertisers valuable media exposure combining reach, diverse content opportunities, and strong brand association, enabling valuable advertising return-on-investment (ROI)," says Guillaume Coffin, vice president and head of commercial and business development at WarnerMedia France, Africa and Israel, in a statement.

Piwe Motshegoa, head of sales for general entertainment at DStv Media Sales says "We are extremely excited to welcome our two favourite kids' channels and the Hollywood blockbuster channel to our platform".