New reality show Flip It Like Disick on E! a ratings disaster; Scott Disick 'devasted' he's not as popular on his own as the Kardashian brand.

The new reality show Flip It Like Disick that just started on E! (DStv 124) on 4 August in the United States and on 11 August on the E! feed for South Africa and Africa, has tanked in the ratings, with reality star Scott Disick (36) reportedly "devastated" that on his own he's not as popular as the Kardashian family of Keeping Up with the Kardashians.

While the ratings for Keeping Up with the Kardashians has been falling, the show is much more popular than Flip It Like Disick that has been basement-level since its debut, ranking number 63 out of 150 pay-TV series viewership wise on television in America.

Scott Disick gained fame as an American reality TV star through his on-and-off relationship with Kourtney Kardashian and his alcohol and drinking problems.

In Flip It like Disick viewers are shown "the lavish personal and professional world of Scott Disick, as he tackles his most extravagant endeavour yet: high-end home flipping and remodelling". Unfortunately, Scott Disick and what he's doing isn't what pay-TV subscribers want to see.

Only 455 000 people tuned in to watch Flip It Like Disick in the United States, a disappointing rating considering what Keeping Up with the Kardashians clock up in viewership.

RadarOnline reported that Scott Disick is very aware of his very much aware of his paltry and disappointing ratings, with insiders saying that Scott is "devastated" and "just extremely upset about this" since "anyone who knows Scott knows that he put his entire heart and soul into the project".

"It just goes to show that without the Kardashian women, Scott is nothing," said an insider source.

E! gives the Kardashian-star Scott Disick his own home renovating reality show, Flip It Like Disick, set to start in late-2019.

E! (DStv 124) has commissioned a new home renovation reality series, Flip It Like Disick, following the Keeping Up with the Kardashians star Scott Disick and his house renovation and selling business.

The first season of Flip It Like Disick is set to start on E! in late-2019 and will have 8 episodes.

Scott Disick gained fame as an American reality TV star through his on-and-off relationship with Kourtney Kardashian and his alcohol and drinking problems.

E! says Flip It like Disick will bring viewers "inside the lavish personal and professional world of Scott Disick, as he tackles his most extravagant endeavour yet: high-end home flipping and remodelling".

According to E!, the series will follow Scott Disick and his team that includes former pop singer-turned-interior designer Willa Ford; Disick's best friend and business partner Benny Luciano; their all-star short-tempered contractor Miki Moor; and Disick's assistant Lindsay Diamond.

The group will rely on Scott Disick for design as they look to convert home projects for his celebrity friends and family, including guestrooms, studios and his kids' playhouse at their mother Kourtney Kardashian's home, as well as transform an ambitious multi-million dollar property in Los Angeles.

"Scott Disick is funny, unpredictable, and unfiltered," said Amy Introcaso-Davis, the executive vice president of development and production, at E!.

"Fans of Scott on Keeping Up with the Kardashians will get to see another side of him in Flip It Like Disick as an entrepreneur and design guru, leading his talented and opinionated team through difficult design challenges that result in astonishing reveals."

Scott Disick in a press release says "I'm excited to bring fans a new series that shows what I'm really passionate about professionally, which is flipping real estate and doing crazy and impressive renovations on celebrity homes".

"E! has never had a show like this before. It's a bit different than viewers are used to seeing, but I think they will be both entertained and inspired by my team."

Flip It Like Disick is produced by STXtelevision with Tower 2 Productions and Ryan Seacrest Productions, with Ryan Holcomb, Jason Goldberg, Lori Gordon, Scott Disick and Kris Jenner as executive producers.