MultiChoice adds the fashion channel Fashion One already available on StarSat to DStv to replace the dumped FashionTV from March.

MultiChoice is adding Fashion One to DStv from March as a new fashion travel to replace the dumped FashionTV that's going dark on Sunday.

Rival satellite pay-TV platform StarSat, operated by On Digital Media (ODM) and StarTimes Media SA added Fashion One two years ago in February 2013.

Now the fashion channel from Fashion One LLC that was started by Michael Gleissner in 2010 will be available on DStv as well.

Fashion One will be on channel 178, on the same DStv Premium, DStv Extra, DStv Compact, DStv Family and DStv Access packages that FashionTV was available on. MultiChoice will show Fashion One in 48 countries.

"We are thrilled about the collaboration with MultiChoice which brings us to the position of number one fashion channel in Africa," says Fashion One. "The channel will introduce African audiences to fashion like they've never seen it before, as well as great stories about local fashion and lifestyles".

"Fashion One will give our DStv customers front row seats to the biggest international fashion shows and runways that they've become used to seeing," says Aletta Alberts, MultiChoice's head of content.

"They'll also be introduced to a rich blend of local fashion, entertainment and lifestyle shows."

Programming on Fashion One include Style Wars, Eco Fashion and Fashion on a Plate.

Fashion ... hot ... NOT! MultiChoice yanks FashionTV on DStv from the end of the month; Michel Adam's rhinestone channel to go dark on 28 February.

"Fashion ... hot".  Only ... it's not.

It used to be that diamonds at least were forever, only in television even they don't last forever.

FashionTV is quietly going dark at the end of this month, gone from MultiChoice's DStv platform on channel 178 with no explanation so far as to why the Michael Adam channel is no longer ready to wear watch.

Founded by its president, Michel Adam, FashionTV calls itself the biggest fashion medium in the world.

But its the end of the runway for the hot to trot channel that will now be abruptly discontinued on DStv at the end of February.

FashionTV (StarSat 282) is still available on StarSat after the channel went dark for a while in 2015. StarSat also carries the Fashion One (StarSat 179) channel that was started by Michael Gleissner.

So far DStv subscribers are only told in an electronic programme guide (EPG) message on DStv that "Fashion TV will stop airing on 28 February 2016. Thank you for watching".

There's been no explanation from DStv or FashionTV as to why the rhinestone encrusted Eiffel tower  channel is being removed.

Asked why FashionTV is being discontinued and if the channel will be replaced by another similar type channel, MultiChoice tells me: "FashionTV will be replaced by another channel - we will make the relevant announcements soon".

FashionTV didn't respond to a media enquiry.

The demise of FashionTV on DStv follows a year after the Style Network from NBCUniversal International Networks was shuttered on DStv at the end of January 2015.

Goodbye, "midnight haute".