Summer Ale is here! Viacom Africa's Comedy Central Africa (DStv 122) had a quiet backdrop-debut for the newly adjusted Comedy Central look when banners and a step-and-repeat adorned with Comedy Central's new branding appeared for the very first time in public in South Africa at last week's Thursday night red carpet and recording of the Comedy Central Roast of AKA.
TVwithThinus immediately noticed the new Comedy Central branding that is being rolled out worldwide for the Viacom channel globally.
Viacom International Media Networks Africa (VIMN Africa) hasn't yet made any official announcement as to when the new branding and on-air look will come into use for Comedy Central in South Africa and across Africa but it will likely happen when the channel switches from a standard definition to a high definition (HD) feed from 5 March in South Africa and across Southern Africa on MultiChoice's DStv satellite pay-TV platform.
As TVwithThinus reported last month, the new look is Comedy Central's first rebranding in 8 years, done by the New York studio Loyalkaspar, together with Comedy Central's in-house design team.
The refreshed Comedy Central look further refined the "C"-symbol that is now alongside a custom-made sans-serif typeface called "Comedy Sans", and also includes a new colour palette using a yellow named "Summer Ale".
On Thursday evening the new look was printed and appeared on all Comedy Central branding, including the big step-and-repeat backdrop banner in front of which celebrities stand when walking the red carpet and doing media interviews and photos.
