Thursday, August 30, 2018

Will M-Net and MultiChoice's mistake-filled Africa Magic Viewers' Choice Awards sink or swim this Saturday in Lagos for the 6th time around on Africa Magic? The live broadcast will once again tell.


Will the mistake-filled Africa Magic Viewers' Choice Awards done by M-Net on MultiChoice's DStv pay-TV service sink or swim the 6th time round in 2018 when the pan-African awards show is broadcast live this coming Saturday on Africa Magic?

Viewers and TV critics are waiting with baited breath as to whether M-Net and MultiChoice Africa will be able to clamp down on the always-ridiculed awardcast and its odd red carpet pre-show when the 2018 Africa Magic Viewers' Choice Awards will get televised across Africa this Saturday on the various Africa Magic channels.

The 3-hour broadcast of the 2018 Africa Magic Viewers' Choice Awards red carpet pre-show that had dubious production values the previous 5 years and always create unintentionally hilarious mistakes, will start at 17:00 on Africa Magic Epic (DStv 152), Africa Magic Urban (DStv 153) and Africa Magic Family (DStv 154) this Saturday.

This will be followed by the 2018 Africa Magic Viewers' Choice Awards live awards show ceremony at 20:00 until 23:00 (theoretically if there's no run-over as in the past) on the same Africa Magic channels.

As previously reported, the award show is called the Africa Magic Viewers' Choice Awards although the "viewers' choice" part has actually once again been cut down further and reduced this year from 16 to just 7 categories.

Viewers now only get to actually choose 7 out of the 27 winners of the supposed pan-African TV and film competition that continues to be basically heavily Nigerian-filled with a sprinkling of participation from East and Southern Africa included.

The in-show experience of the Africa Magic Viewers' Choice Awards , once again taking place at the Eko Hotel in Lagos, Nigeria, is different from the actual telecast - the actual broadcast has a lot more self-evident and obvious mistakes, with the ballroom audience only seeing the most obvious like the opening of wrong envelopes, wrong clips being played or awkward on-stage incidents and banter.

IK Osakioduwa and Minnie Dlamini will both be back as hosts of the 2018 Africa Magic Viewers' Choice Awards - the 3rd stint for both.

"We are delighted to once again celebrate outstanding achievements in the African film and television industry on the platform of the AMVCAs," says Wangi Mba-Uzoukwu, Africa Magic channel director.

"As always, we promise a night filled with exciting and stellar performances led by some of Africa's biggest names in the music industry."

"Our viewers at home will not miss a moment of the event as they tune in to all Africa Magic channels on Saturday 1 September to see who wins the coveted AMVCA titles."