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"We believe the time is right to infuse renewed freshness into the brand and reflect an identity that truly articulates our spirit,'' says Punit Goenka, Zee TV managing director and CEO in a press release.
The new aqua blue Zee TV logo with a stylish font has been designed in-house. ''The new age design with its upward flourish signifies the upward movement of desires and wishes,'' says Zee TV. ''The abstract form of the 'Z' and vibrancy of aqua blue bring in modernity and freshness to the brand. The unshackling of the 'Z' from the box symbolizes today's woman's zest for life and confidence to go out in the world beyond her home. The overall design has a progressive feel and reflects the idea of looking into the future with hope and depicts a more dynamic and spirited outlook.''
