by Thinus Ferreira
Netflix South Africa is increasing prices of the streaming service for its South African subscribers with immediate effect by up to 20%, although its R99 per month subscription plan will remain unchanged.
Netflix issued no press statement before the price hike went into effect but in response to a media query from TVwithThinus, confirms that it is increasing subscription prices in South Africa.
Rival MultiChoice just did its annual price increase for DStv subscribers and its Showmax video streaming service from April 2025.
Netflix South Africa in response to the media query, confirms that "Netflix has increased prices in South Africa for both new and existing subscribers".
This is the second price increase for Netflix SA subscribers since the video streaming launched in South Africa and across the African continent in 2016.
Netflix SA last increased prices in September 2021 which was its first price increase in South Africa since it launched.
Netflix says that "The new prices came into effect on 8 May for new members. For existing members, the exact timing of the change will depend on the specific member's billing cycle".
Asked why Netflix is increasing prices for its South African subscribers, the company told me that "As we continue to invest in programming and deliver more value for our members, we will sometimes ask our members to pay more so that we can reinvest to further improve Netflix".
The price changes are as follows for South Africa:
Mobile | Basic | Standard | Premium |
R49 → R59 | R99 (no change) | R159 → R179 | R199 → R229 |
Interesting to note is that Netflix is keeping the subscription fee of its Basic package unchanged at R99 per month.
Netflix is increasing its Mobile subscription by a whopping 20% from R49 to R59 per month, while the Standard fee is increased by 13% from R159 to R179 per month. The Premium subscription price is increased 15% from R199 to R229 per month.
All of Netflix SA's price hikes are far above the current South African inflation rate.
