by Thinus Ferreira
MultiChoice Ghana will hike prices by up to over 18% in the West African country from April 2025, with the latest DStv Ghana and GOtv Ghana price increases coming after two MultiChoice price increases in 2024.
In Ghana, MultiChoice is hiking DStv Premium 15.3% from GH₵750 to GH₵865, DStv Compact Plus by 15.1% from GH₵495 to GH₵570, hiking DStv Compact by 15.1% from GH₵330 to GH₵380, and increasing DStv Family by 15.1% from GH₵165 to GH₵190.
DStv Access is increased 16.4% from GH₵85 to GH₵99, while DStv Lite is increased 18% from GH₵50 to GH₵59.
The French Plus add-on is increased 14.9% from GH₵435 to GH₵500.
MultiChoice Africa, as well as MultiChoice South Africa have announced drastic price hikes across the continent in various countries from April, with some countries seeing price hikes of over 18% like MultiChoice Zambia, and over 22% by MultiChoice Nigeria as well as MultiChoice Malawi.
CUTS International in Ghana, a local consumer group, has slammed MultiChoice Ghana's sudden price increase announcement with less than a week before DStv subscribers in the country will have to pay more.
"This short notice period may not have given subscribers adequate time to review their options or make necessary adjustments," says Appiah Kusi Adomako, West African regional director of CUTS International.
"Respect for consumers is fundamental in any market, particularly where services are paid for in advance and on a recurring basis. Providing timely and transparent communication around price changes is not only fair and reasonable but also helps to build trust and foster good customer relationships."
"In markets where competition is limited, there is a greater risk of practices that may be perceived as exploitative or unfair," Appiah Kusi Adomako says.
"Consumers should be given sufficient time to adjust to changes that affect their financial commitments."
