Viu chooses Kagiso Media's Mediamark as its new sales partner

by Thinus Ferreira

The Viu video streaming service has chosen Kagiso Media's Mediamark as its new sales partner in South Africa.

The Mediamark sales house will now drive sales across Viu's advertising-video-on-demand (AVOD) offering.

Elouise Kelly, Viu South Africa country manager, says the partnership with Mediamark marks an exciting new chapter for both parties.

"Mediamark is a well-established business with an impeccable reputation, consistently demonstrating its ability to partner with brands and businesses alike to grow them profitably. Mediamark holds strong relationships with media agencies, which trust in its ability to bring exciting and effective avenues to reach new audiences to the table."

"This collaboration will combine their expertise with Viu's deep understanding of our market, granting advertisers an exciting opportunity to connect with diverse South African audiences in ways that resonate."

"This partnership with Mediamark signals a strategic step forward for us. Their optimism in the media industry's growth potential aligns perfectly with our confidence in the landscape, and we're excited about the opportunity to deliver even more value and real results to the brands we serve,” concludes Kelly. 

Wayne Bischoff, Mediamark CEO, says "We are thrilled to partner with Viu, which is fast gaining a reputation as one of the most innovative streamers in the global over-the-top (OTT) landscape, offering viewers the golden trifecta of premium content, flexibility and affordability."

"Together, we aim to create new opportunities for brands to engage with audiences in meaningful and impactful ways."