by Thinus Ferreira
Zee Africa has changed the tagline for Zee World (DStv 166) to "Living every moment" from July and expanded the channel's programming schedule with prime time now starting at 17:00 with 8 shows until 22:00.
Zee Africa says the channel refresh of Zee World for viewers across sub-Saharan Africa and the Indian Ocean islands that includes new graphics and an enhanced programming offering, "honours Zee World's legacy".
"It is important for us to remind our viewers who we are at the core while extending it out to all age groups and cultures across Africa" says Somnath Malakar, CEO of Zee Africa.
"The tagline 'Living Every Moment' represents what Zee has always stood for and continues to be the inspiration that the brand endeavours to deliver to its audiences."
Zee World's programming has expanded with prime time now starting at 17:00. New titles have been added at 19:30 and 20:30. From July, Zee World now broadcasts eight shows between 17:00 and 22:00.
Desiree Pillay, senior vice president for content and marketing at Zee Africa, says "Our channel refresh represents our unwavering commitment to delivering exceptional entertainment that resonates with viewers across the continent, and we are doing it with flair".
"With a brand-new logo, a new tagline, and a whole lot of new shows, we invite our viewers to join us in 'Living Every Moment' on Zee World as we embark on this exhilarating new chapter together."
