by Thinus Ferreira
Barry Dubovsky is out as Showmax chief operating officer (COO) shortly after the abrupt exit of Yolisa Phahle as Showmax CEO a month ago, with Dubovsky's gap now being plugged by Joe Heshu who is now moved to Showmax after he was recently moved to the position of Southern Africa regional director at MultiChoice.
Insiders tell TVwithThinus "the optics look awful" for a video streaming service which is supposed to be relaunched within months with the help of Comcast's NBCUniversal and Britain's Sky, to try and more effectively compete with Netflix on the African continent.
Neither MultiChoice nor Showmax shared the latest management upheaval and changes with the media - similar to the CEO position exit of Yolisa Phahle. Comment will be added here if received.
The Australian Barry Dubovsky was at MultiChoice for 5 years after joining in 2018 - first as group exec of digital for MultiChoice Africa and later moved to the Showmax COO role.
In an internal email, similar to the one issued belatedly to MultiChoice staffers when they were informed that Yolisa Phahle is no longer Showmax CEO, MultiChoice said that Barry Dubovsky played "an integral role in closing the Peacock Platform agreement as part of the Comcast deal".
Similar to Yolisa Phahle who will be providing an "advisory" role to MultiChoice South Africa CEO and acting Showmax CEO Marc Jury until the end of February 2024, Barry Dubovsky will also play an "advisory role" for Showmax until the end of February 2024.
Joe Heshu is now the plug-and-play Showmax COO.
In November 2021 Joe Heshu was quietly moved from his corporate affairs role in Johannesburg to Lusaka in Zambia to replace Kobus Bezuidenhout as Southern Africa regional director at MultiChoice and who only lasted a few month before also exiting.