MultiChoice plans to expand its partnership with KingMakers in sports gambling elsewhere in Africa to South Africa where it will leverage its SuperSport brand name to launch SuperSportBET as a new consumer gambling venture.
MultiChoice made the announcement on Wednesday during its first Capital Markets Day which was held as a virtual event.
MultiChoice calls sports gambling and betting "gaming" and plans to bring sports gambling to South Africa under a new banner of SuperSportBET.
SuperSportBET shouldn't be confused with Paramount Global and Paramount Africa's BET (DStv 129) linear channel running in South Africa and across sub-Saharan Africa.
MultiChoice which is already working with KingMakers as a sports gambling and betting company elsewhere in Africa, will expand MultiChoice's gambling business in South Africa with the help of KingMakers.
MultiChoice will be using its SuperSport brand name to try and win gamblers to SuperSportBET, and will be using its existing database to try and entice existing DStv subscribers to gamble, noting that 77% of DStv subscribers are already active gamblers and engage in match outcome predictions.
MultiChoice and KingMakers plan to launch SuperSportBET by the end of this year in South Africa, Kim Reid, KingMakers CEO said during the presentation.
KingMakers already runs sports gambling ventures under the BetKing banner in Nigeria as well as SuperPicks in Ghana.
According to Kim Reid, Africa is the fastest-growing gambling market worldwide, with gambling revenue set to rise by 17% by 2027, while online gambling and betting in sub-Saharan Africa is set grow from $2.9 billion (R55.7 billion) to $5.5 billion (R105 billion) by 2027.
In South Africa, online gambling will increase from $13 (R231) per person in 2022 to $18 (R346) by 2027.
