MultiChoice Nigeria is starting 5 new DStv and GOtv packages specifically for the Nigerian market and is revamping the GOtv Max package.
The new packages by MultiChoice Nigeria that remains under pressure in the West African country, is an attempt to try and combat churn, increase revenue and to provide more different price-options to potential customers who might have money to spend on pay-TV but didn't have an option at the price-point that they can afford.
The new packages with Nigerian-centric names include recently-added DStv channels for sub-Saharan Africa like the educational Da Vinci Learning channel, WarnerMedia's TNT channel for Africa, and Discovery Networks' Real Time.
From 1 December MultiChoice Nigeria will operate 3 new DStv packages: DStv Confam, DStv Yanga and DStv Padi.
DStv Confam has been designed as a "family package" with 120 channels and includes Viacom Africa's BET, Da Vinci Learning and TNT at a monthly cost of NGN 4500 (R183.24).
DStv Yanga has 94 channels including Viacom Africa's MTV Base, Discovery's Real Time, ROK2, EbonyLife and Africa Magic Epic for a monthly price of NGN 2500 (R101.80).
DStv Padi with 51 channels has a monthly cost of NGN 1800 (R73.30).
MultiChoice Nigeria is introducing 2 new GOtv packages: GOtv Jolli with 68 channels at a cost of NGN 2400 (R97.55) and GOtv Jinja with 47 channels at a cost of NGN 1600 (R65.03) monthly.
"The new packages are exclusively curated from Naija and for Nigerians, driven by great programing and affordable prices," says John Ugbe, MultiChoice Nigeria CEO.
"With improved package options available to our valued customers, they can choose a subscription plan that best fits their needs and budget. We remain committed to give millions of television viewers in Nigeria the opportunity to enjoy world-class entertainment."
Existing DStv Access, DStv Family, GOtv Plus and GOtv Value subscribers will get a free 2-week preview of the new packages from 1 December until 15 December 2019.
