Nico Meyer, MultiChoice Africa CEO says the pan-African satellite pay-TV operator which runs DStv and GOtv across sub-Saharan Africa is "committed to the digital migration process in Africa".
Nico Meyer is in Mauritius, speaking at the MultiChoice Content Showcase which kicked off on Tuesday evening with African artists, 80 journalists, international content distributor executives as well as guests flown to the Trou Aux Biches Resort & Spa.
MultiChoice unveiled a new Africa Rising music video which will be part of a new campaign although one of the six African artists in the music video didn't pitch in time for the official unveiling.
The MultiChoice Content Showcase - billed as "Africa's biggest content showcase" - is to show the local and international content MultiChoice brings to viewers.
Content at the MultiChoice Content Showcase unveiled and screened to journalists come from BBC Worldwide providing the BBC channels; Turner Broadcasting System (TBS) providing CNN International, Cartoon Network and Boomerang; and NBCUniversal's Telemundo.
There's also Viacom International Media Networks International Africa's (VIMN Africa) providing MTV Base, Comedy Central Africa and Nickelodeon; A+E Networks International's History and Crime+Investigation Network; M-Net's AfricaMagic and Channel O; Ebony Life TV; and SuperSport.
"Our mission has always been to be at the cutting edge of new technology that enables our subscribers to enjoy the very best home television experience," says Nico Meyer.
MultiChoice believes that the people of Africa deserve "only the best dynamic technology platforms and a range of bouquets built around compelling news, premium movies and documentaries, as well as sports channels," he says.
Nico Meyer says the satellite pay-TV operator is aiming "to be part of the making of this unfolding critical time in Africa's history through various initiatives that promise to unearth Africa's potential. We aim to be part of creating a paradigm shift among Africans" and that there is "so much more to celebrate in and about our continent.
Speaking about digital terrestrial television (DTT), he says that MultiChoice uses the latest generation digital video broadcast standard for its GOtv product.
"It leapfrogs the outdated T1-systems which were utilised by first movers in the digital migration and puts Africa at the forefront of technology in the digital migration process".
"MultiChoice Africa remains committed to the digital migration process in Africa and will continue to work closely with governments and all stakeholders to ensure that this is a seamless platform, ensuring great family entertainment at affordable prices," says Nico Meyer.
"Over the years we have invested billions into brand new state-of-the-art SuperSport and M-Net studios to catapult the local film industry into showcasing local talent and programmes".
"We are committed to using every technology available to us to enhance that [viewing] experience and developments on the horizon hold the promise of exciting changes," says Nico Meyer.
