After the BCCSA received complaints, the broadcaster responded saying it has "identified a weakness in the pre-approval and screening process" of TV promos which are commercial advertisements and that the channel "ceased broadcasting the promo before the watershed period immediately" after it received complaints.
"We agree with the complainants that the promotional material was indeed shocking," says the BCCSA in its judgement, slapping MultiChoice with a R10 000 fine. "The fact that it was paid for by relevant company, is irrelevant," says the BCCSA.
Viewers who complained were upset, saying they were watching MasterChef Australia on M-Net at 18:00 when suddenly they are their children saw blood, violence, a naked mutilated body.
"If DStv insists on broadcasting gratuitous, sick, violent shows with adult content, then these should occur outside of prime time, when all sensible families are asleep," said one complaintant to the BBCSA.
"I was watching MasterChef Australia with my children who are 7 and 9," wrote another. "I was shocked and appalled to be confronted with an advert for Hannibal, a series about a serial killer. The visuals included violence, blood, a mutilated naked body, dripping blood - it was absolutely disgusting for an adult - but totally inappropriate for family viewing. I am totally shocked by this experience," wrote another.
"I have two little children who I am trying to protect from such evil things and such adverts during clean programs that we as a family enjoy is unacceptable. Unfortunately this is not the first time and I fear it may be becoming a trend," wrote another complainant.
