Thebig billboards are up for ANN7 (DStv 405) launching on Wednesday on MultiChoice's DStv satellite pay-TV platform as South Africa's third 24-hour TV news channel.
Interestingly, no Chantal Rutter Dros. Channeling your talent on billboards, in this case Chantal Rutter Dros who will be front and centre on ANN7 as the prime time anchor of ANN7 Headlines between 19:00 and 20:00 and ANN Prime between 20:00 and 21:00, is usually the strongest marketing tool in terms of effective brand building.
Not putting your actual talent - especially for a TV news channel - on an expensive billboard is the same as a shop's storefront window not putting in its premium window display actually anything of the goods which it is selling inside.
Hopefully billboard passers-by see and remember at least some of the ANN7 logo. (Since even the actual channel number is too small to really see in a passing glance).
ALSO READ: Chantal Rutter Dros on moving to ANN7 as primetime news anchor: "It's tantalising to once again be part of a start-up."
ALSO READ: ANN7 willlaunch on MultiChoice's DStv service on 21 August.
ALSO READ: ANN7 urgently looking for TV news reporters for the 24-hours news channel as South Africa's TV news wars heat up.
ALSO READ: Duduzane Zuma, president Jacob Zuma's son, is a shareholder in ANN7, the new 24-hour TV news channel on DStv.
