Zee Entertainment wants to relay the magic of Bollywood as well as popular local African content to television households by launching further customised, general entertainment TV channels for African tastes.
Zee Entertainment says in a statement that until now Zee TV has been catering mainly to the Indian Diaspora in Africa, with the result that "spend has been limited".
Now Zee, which has been on MultiChoice's DStv since 1996, has expansion plans for Africa. Zee is one of India's leading television companies and counts among the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 100 000 hours of television content and with rights to more than 3 000 movie titles from studios leveraged to over 650 million viewers across 168 countries.
