Thursday, May 5, 2011

BREAKING. TopTV that just turned one without talking to the press, says its CEO Vino Govender will talk ''in the next couple of months''.


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TopTV that turned one year old on Sunday after it started its commercial pay TV service on 1 May last year but didn't make any executives or TopTV CEO Vino Govender available for interviews for the first birthday, now says Vino Govender will talk ''in the next couple of months''.

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''We'll be releasing the exact subscriber numbers of TopTV in the next couple of months when Vino Govender, our CEO, will talk more about our long term plans in terms of content and channels coming onboard,'' Elouise Kelly, TopTV's vice president of marketing said in a radio interview this afternoon on The John Maytham Show. ''We'll be talking about that in the next couple of months.''

Talking about TopTV's ups and downs the past year - exactly what journalists covering television wanted to ask TopTV's CEO and executives, Elouise Kelly said ''we're trying to get TV content that hasn't been in this market before. That is one of our long term strategies going forward. I think on the lows, definitely improving on our service delivery. Our call centre still needs to improve in that area there; and our billing system. So, upside down, but we're very definitely still in business, we are here, and we're here to stay,'' she said.

Regarding subscriber numbers Elouise Kelly said ''probably about 340 000 will give us a healthy margin and obviously then we can build on that.'' Radio host John Maytham asked what changes TopTV's made or whether the pay TV service is offering ''pretty much the same set of choices since launch?''

''What is important to note is that we've added 4 very premium Bollywood channels as well,'' said Elouise Kelly. ''On the general entertainment side we got a lot of flack when we launched, with people saying 'Your movies are older'. So we've managed to get a more recent slate of movies and series so the content is a lot more current. And then through channels such as Fox FX and Fox Entertainment which are also a part of our platform we've managed to secure content like The Booth At the End, like The Walking Dead that's all TV content which haven't been in this market before. That's something we want to do more of.''