by Thinus Ferreira
Enver Groenewald is gone as the SABC's chief commercial officer less than a year after the South African public broadcaster touted his appointment, with Tendai Matore who has been appointed to fill his role as CCO.
The SABC didn't issue any press release to the industry like it did with Enver Groenewald's appointment as CCO.
A source recently alerted TVwithThinus about the "sudden departure" of Enver Groenewald, who apparently quietly left by August, after he started in October 2025, lasting only 10 months.
Another source, a veteran ad executive working outside of the SABC, confirmed to TVwithThinus that Enver Groenewald is "definitely out" and that Tendai Matore is in. The news is still circulating through South Africa's ad biz.
Tendai is very good," said the source. "He's cool and can get things over the line."
The SABC was asked in a media query on Tuesday for confirmation about Enver Groenewald's exit and Tendai Matore replacing him, as well as why a person with a financial background was given the advertising and TV Licence portfolio.
The SABC didn't respond to the media query.
Tendai Matore is a chartered accountant who served as acting chief financial officer of the SABC in the past.
Prior to his acting CFO role, the Zimbabwean-born Tendai Matore served as head of finance and management reporting, general manager of financial and management reporting, and was also the head of group financial reporting.
On the SABC website, Tendai Matore is still listed under the SABC board as acting CFO.