Thinus Ferreira
Disney has appointed Rochelle Knock as new Disney Africa boss and she will take up the position from December.
Rochelle Knock, as new vice president for Disney+ & Networks and country head for sub-Saharan Africa, replaces Christine Service who is exiting Disney South Africa after 23 years.
Rochelle Knock moves to Disney Africa from Yoco Technologies where she was head of customer value management.ead of Customer Value Management.
Disney says Rochelle Knock will represent The Walt
Disney Company in sub-Saharan Africa, where she will be responsible for "driving the overall business
growth strategy
in this territory and fostering collaboration across the team to
deliver on growth opportunities".
She will lead its Disney+ direct-to-consumer business, as well as Disney's family and
factual linear networks activity, support and partner with the platform
distribution team, and support the development of the business in other
areas managed at a regional level for the Europe, Middle East and Africa (EMEA) region.
Simon Amselen, senior vice president direct-to-consumer
& Networks and country manager Iberia and sub-Saharan Africa, says "Rochelle’s
appointment to lead the Disney business and team in Sub-Saharan Africa
is an important milestone in our
60+ years on the continent".
"Her deep understanding of the industry
landscape coupled with her expertise in customer value and product
management, complements our ambitious plans to drive growth and reach new
audiences with our storytelling."
Rochelle Knock says "I am honoured to be leading the Disney team in Africa and to
collaborate with colleagues across EMEA in delivering long-term growth
and impact".
"It’s an exciting time to be in the media industry and I look
forward to building on the strong, dynamic established
business to help further deliver Disney’s beloved brands and stories
across the continent."
Besides Yoco, Rochelle Knock worked at MultiChoice where she was the head of product and base management and the head of customer value management where she developed and launched MultiChoice's DStv Rewards loyalty programme.
She also worked at Vodacom as head of customer value management.