by Thinus Ferreira
MultiChoice has appointed Opeoluwa Filani as its first ever general manager for its Showmax video streaming in Nigeria.
Opeoluwa Filani has over 16 years senior management experience, working in various roles in sales and marketing. Before joining Showmax, he was the country sales director at JCDeaux, a multinational out-of-home advertising company, where he led the sales and marketing division.
In his role as general manager, MultiChoice says that Opeoluwa Filani will oversee the Showmax Nigeria operations, providing strategic direction and implementing programmes to drive business growth and profit.
he holds an executive MBA from the Warwick Business School, UK, an MSc in International Marketing Management from Robert Gordon University, Aberdeen Scotland with certifications from Harvard Business School in sales and distribution.
Opeoluwa Filani says "These are exciting times for the SVoD industry in Africa and Showmax is right at the centre of this emerging sector".
"Showmax's commitment to developing a local Nigerian strategy I believe is right for this fast-changing environment and I am happy to be a part of it. I look forward to working with the team and building on the amazing work that has been done over the past couple of years."
Yolisa Phahle MultiChoice CEO of connected video, says "We've witnessed unprecedented growth in our paying subscriber base over the past year, and it's become even more important to have a dedicated team at the helm of affairs of Showmax in one of our most important markets".
"Opeoluwa Filani brings many years of relevant experience and a refreshing perspective to business development. His appointment couldn't have come at a better time as this is a defining period for our business in Nigeria. I am confident that with his experience and vision, Opeoluwa will drive Showmax Nigeria to even greater heights."